From the late 80s, Hasbro repeatedly tried to make a Joe/Transformers combo pack with Joes that fight inside vehicle Transformers, but the timing never worked out one franchise would be popular and the other wouldn't be. The fictional universes of the two franchises have also overlapped on several occasions, originally due to pure marketing but more recently due to nostalgia. Joe and Transformers share much of the same fanbase. In part because of the nature of the franchise and in part because of similarities in presentation, G.I. Joe, sometimes called Action Force in Europe, is one of Hasbro's most long-lived franchises, originating in 1964 as the very first line of "action figures." Though it has undergone many revisions and relaunches since then, it has always maintained a military theme, often with a science-fiction edge.
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